With just three years in stores under its belt, Simple Mills is leaving established competitors in the dust in terms of market share. The company is now the #1 fastest growing baking mix and cracker brand, #2 largest baking mix brand by dollars sold, #3 largest cracker brand by dollars sold in less than 9 months after launch. Wow.
Simple Mills product line has expanded in the last year to include not only baking mixes, but frosting and crackers as well. Simple Mills’ line of food is:
- ‘Real simple’ made with fewer ingredients and no fillers
- Higher in protein and lower in sugar
- gluten free, grain free, and soy free (the base of most mixes is almond flour)
- Non-GMO certified
Simple Mills products are free of 6 of the Big 8 allergens. All products contain Tree Nuts (in the form of almonds and/or coconuts) and some contain Dairy (organic milk is used in the Farmhouse Cheddar cracker). All Simple Mills products comply with industry standards for allergen controls, which includes segregating allergens during ingredient storage and production, conducting full allergen cleans between production runs, and testing for allergens on manufacturing equipment before use.
I recently tried the new Almond Flour Crackers. These six crackers (flavors below) are made with a blend of almond flour, sunflower seeds and flax seeds.
- Farmhouse Cheddar
- Fine Ground Sea Salt
- Rosemary & Sea Salt
- Sun-dried tomato & Basil
- Smoky BBQ Cheddar
- Cracker Black Pepper
Simple Mills Almond Flour Crackers have 3 grams of protein per serving and 20-50% less carbs than leading cracker brands. The flavors are intense but in a good way. My favorite was the Rosemary & Sea Salt.
Rosemary & Sea Salt Nutritional Info